Project Overview

Museum audiences are constantly transforming how they locate and interact with cultural information. Increasingly cultural institutions are instituting open accessible policies to their online collection database decentralizing their information helping collaborative scholarship grow and empowering users to more easily find relevant information. How can we leverage this big data that’s accessible to the public with the technology that currently available to enrich the curiosity of a museum patron.

 
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The Brief

Art lovers enjoy visiting museums to learn and get inspired by the artwork, but they want more information than what’s provided on display.

How can we help them get the information they seek and save their inspiration all in one place?

THE TEAM

David Gonzalez
Research & Design

Danielle Francois
Research & Design

Randy Friday
Scrum Master

Timeframe: 2 weeks

Discovery

To begin we spoke with users to get a better grasp on who we were designing for. We conducted interviews with users who were between the ages of 17-58 art lovers and museum patrons. From this data, we were able to generate these 3 key insights:

  1. Users look for more information about an artist or artwork while they’re at a museum;

  2. Users take photos for later use (painting, reminiscing, sharing, reference);

  3. Tendency to forget about the photos they take because they get “lost” in camera roll

Insights

  1. Users look for more information about an artist or artwork while they’re at a museum;

  2. Users take photos for later use (painting, reminiscing, sharing, reference);

  3. Tendency to forget about the photos they take because they get “lost” in camera roll

Behaviors

  • Goes to museums at least once per month, especially when traveling

  • Researches while at the museum to find more information about the art on display

  • Takes pictures of art at museums for later inspiration & reflection

Goals

  • Learn about and appreciate the art on display

  • Save & organize photos from the museum for inspiration

Pain Points

  • Not enough information on display to satisfy their curiosity

  • Tendency to forget about the pictures they take because they get “lost” in the camera roll