Project Overview

French Truck Coffee is a coffee chain and roasting company based out of New Orleans, Louisiana. Their popularity has allowed them to open new shops beyond the Cresent City, with locations in Baton Rouge and Memphis, Tennessee. They approached me to create custom lettering pieces for their apparel and merchandise highlighting each city.  Below is a glimpse of the process from sketch, vector, to final product. Art Direction by Wayne Jones

SKETCHES

FINAL PRODUCT