Overview

During my tenure as EquityMultiple's sole lead designer, I had the privilege of fulfilling two integral roles within the organization: overseeing design within the product development department and driving creative initiatives in the marketing and branding department.

Within the product domain, I led our end-to-end product design efforts, establishing and maintaining design standards that served as a core competency and differentiator for our company. Utilizing design thinking methodologies, I fostered cross-departmental collaborations to generate innovative ideas, enhancing user experiences and elevating our platform. Additionally, I envisioned and implemented measures to scale and elevate our company's design maturity, encompassing design practices, platform enhancements, and the growth of our design team.

Simultaneously, on the marketing and brand front, I aligned and propelled our organization's design aesthetics across various touchpoints. By providing comprehensive guidelines, I ensured consistent brand identity throughout our diverse channels. This strategic approach not only laid the foundation for future growth of our design team but also strengthened and amplified our brand's impact.