https://gonzalezdavid.co/contact daily 0.75 2026-02-27 https://images.squarespace-cdn.com/content/v1/529a9579e4b05482b01c63f7/1540306668266-X35R69NO8AA5P6SWYP39/banner_contact_v1.png Contact https://gonzalezdavid.co/read-me daily 0.75 2015-02-04 https://images.squarespace-cdn.com/content/v1/5310cef7e4b08602cbfa36bf/1412689652885-P9TPK298WCTZU748L0SG/Lifestyle03.jpg Read Me https://gonzalezdavid.co/home daily 1.0 2026-03-03 https://images.squarespace-cdn.com/content/v1/529a9579e4b05482b01c63f7/3320fca0-d44c-4f7b-94d4-a8e0a58eb2e8/David-Gonzalez-Proflie-Picture.png https://images.squarespace-cdn.com/content/v1/529a9579e4b05482b01c63f7/5816fd70-4b91-44b5-8ae1-a03e20e787e6/IBM+Research+-+Thumbnail+2.png https://images.squarespace-cdn.com/content/v1/529a9579e4b05482b01c63f7/3fbff96d-9d1f-4cb7-8b56-35546b69f292/IBM+Global+Sales+-+Thumbnail+2.png https://images.squarespace-cdn.com/content/v1/529a9579e4b05482b01c63f7/62bd9489-abac-46a5-b307-f7d40f381a65/EquityMultiple+-+Thumbnail+2.png https://images.squarespace-cdn.com/content/v1/529a9579e4b05482b01c63f7/a8b912c9-6db8-42b6-9e94-1d62c428ed1b/Justica+Lab+-+Thumbnail+2.png https://gonzalezdavid.co/paperless-post daily 0.75 2024-01-03 https://gonzalezdavid.co/about daily 0.75 2026-03-02 https://gonzalezdavid.co/alynn daily 0.75 2024-01-19 https://images.squarespace-cdn.com/content/v1/529a9579e4b05482b01c63f7/1540306294687-4DAMI2NFTBHVPUVWNK5O/alynn_heroimage_landingpage_v3.png https://images.squarespace-cdn.com/content/v1/529a9579e4b05482b01c63f7/1547756516901-I4XXZY1ZSAEBWWPTCV7S/Typeform_survey_Trello_Affinity_map_DavidGonzalez_.png A.Lynn Left: We created our screener survey using Typeform | Right: We used Trello to identify patterns and insights through affinity mapping https://images.squarespace-cdn.com/content/v1/529a9579e4b05482b01c63f7/1549297631666-QJETWGRXOED3O7G9OL3N/Oldhomepage_user_results_v3.png A.Lynn 1. The language used in the copy confused users: “Bringing a tailored experience to your front door”. 2. The mannequin and measuring tape imagery used were items users associated with a tailored or custom made clothing. 3. Users were instructed to purchase a “Starter Kit” and use the kit to measure themselves and return to the site to find their corresponding “fit”. https://images.squarespace-cdn.com/content/v1/529a9579e4b05482b01c63f7/1549297658305-T628RXTGG9RN9OQO2QJS/Old-Product_Old_SizeChart_v3.png A.Lynn 4. Users wanted to see general product information at a glance: information on pricing, name, stock and color. 5. Users were overwhelmed by the size chart and unfamiliar with A. Lynn’s measurements. https://images.squarespace-cdn.com/content/v1/529a9579e4b05482b01c63f7/1549298125275-PWDMEAY6H2KA3FEXQPZD/DesignStudio.jpg A.Lynn Meghan Salviejo (left) and David Gonzalez (right) in a design studio session. https://images.squarespace-cdn.com/content/v1/529a9579e4b05482b01c63f7/1549298818547-QP0OT7YO84HPW26KY2VZ/Comparision_v4.png A.Lynn Left: A Lynn’s Home page | Right: Proposed Home page redesign https://images.squarespace-cdn.com/content/v1/529a9579e4b05482b01c63f7/1549298967475-7Z3WO3ZENQ3YI5DULH88/Old-Product_Old_SizeChart_v4.png A.Lynn Left: A Lynn’s old Product Gallery page | Right: Proposed Product Gallery page redesign https://images.squarespace-cdn.com/content/v1/529a9579e4b05482b01c63f7/1547837279104-S0GY6O7TMQT08IQS7L8A/Size+Chart_v1.png A.Lynn Left: A Lynn’s old Size Chart modal | Right: Proposed Size Chart redesign https://images.squarespace-cdn.com/content/v1/529a9579e4b05482b01c63f7/1547758416712-6WLU3PTSQM2GZ3EP0TW2/ALYNN_User_flow.png A.Lynn Redesigned wireflow with Hi-Fidelity screens https://images.squarespace-cdn.com/content/v1/529a9579e4b05482b01c63f7/1549305229990-C5R18X0SVDSI43UCR1ML/USABILITY+TEST+SURVEY+RESPONSES_CHART_V1.png A.Lynn https://gonzalezdavid.co/muse daily 0.75 2024-01-03 https://images.squarespace-cdn.com/content/v1/529a9579e4b05482b01c63f7/1550086083360-WLT8APN4EPGF0E8H6VMM/Competitive+Analysis.png Muse https://images.squarespace-cdn.com/content/v1/529a9579e4b05482b01c63f7/1550086344495-D9AIDOH9UMAFF4NB3BWK/Solution-Features+v6.png Muse https://images.squarespace-cdn.com/content/v1/529a9579e4b05482b01c63f7/1550086265429-DL80P3A3SG3HIU7PDOTW/Usability+Testing+v2.png Muse https://images.squarespace-cdn.com/content/v1/529a9579e4b05482b01c63f7/1550086216859-HD7KS9U647TC0TXNKZS3/Solution-Features_Android.png Muse https://gonzalezdavid.co/wage-theft-app daily 0.75 2026-03-03 https://images.squarespace-cdn.com/content/v1/529a9579e4b05482b01c63f7/1705676028388-P4CZXUTESB70VTAC03HW/image-asset.jpeg https://images.squarespace-cdn.com/content/v1/529a9579e4b05482b01c63f7/b69be2eb-7551-4590-8525-f9333f201357/e51d1b05-83ac-43d9-b559-a6ee8ee72f7a.jpeg https://images.squarespace-cdn.com/content/v1/529a9579e4b05482b01c63f7/f6e62382-bf98-4206-9863-d68aa5dec7cc/as-is-journey-mapping.jpg https://gonzalezdavid.co/ibm-tech daily 0.75 2026-03-03 https://images.squarespace-cdn.com/content/v1/529a9579e4b05482b01c63f7/7d1b128e-62a1-40cd-976a-e59fc06312cc/IBM_MacBook_Pro_mockup.jpg https://images.squarespace-cdn.com/content/v1/529a9579e4b05482b01c63f7/fe6e77f0-4588-4ba5-98ca-6185e5117de6/IBM+Risk+Management+-+Wireframe+-+405+-+company+selected.png https://images.squarespace-cdn.com/content/v1/529a9579e4b05482b01c63f7/1534c188-4f5f-4455-b110-9d11b0a3eab6/MSC+Use+Case+Alignment+Session_2024-01-24_20-56-03.png https://images.squarespace-cdn.com/content/v1/529a9579e4b05482b01c63f7/e439b518-f826-4a07-bc5f-1c6b8b1cf8b8/MSK+-+SolutioningScoping+Workshop_2024-01-24_20-59-49.jpg https://gonzalezdavid.co/equitymultiple daily 0.75 2026-03-03 https://images.squarespace-cdn.com/content/v1/529a9579e4b05482b01c63f7/1705676163769-Z77E28VVKWZ2HJCGVRXB/image-asset.jpeg https://gonzalezdavid.co/ibm-research daily 0.75 2026-03-03 https://images.squarespace-cdn.com/content/v1/529a9579e4b05482b01c63f7/f46de3d3-141e-4356-80ee-9a87e21f275a/20230607_IBM_TP_Albany_4347_FINAL.jpg